Jigsaw: Campaign Planning

This group project for Level 5 Campaign Planning consisted of creating a concept and supporting images for a live brief with Jigsaw. Focusing on the idea of Jigsaw's strong British heritage and the aim to promote Jigsaw garments as pieces that will last for years, we created the 'Its in the Family' campaign. We used models of various generations within the same family all wearing Jigsaw, showcasing the accessibility of Jigsaw products to customers of any age, whilst suggesting the products will be passed through the generations and supporting the growing movement to invest in quality versus quantity.

​

This campaign included a series of campaign images, a video, emails, promotional post cards and a free gift of an umbrella when customers spent a certain amount.